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| Helford Hospital |
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Client: City of Hope Medical Center
Job: Create copy for direct mail postcard announcing the opening of the Helford Hospital
A Dream Come True
At the City of Hope we live and breathe our dream of making the finest research and healthcare facilities available for those who are battling cancer, and the new Helford Clinical Research Hospital is living proof that dreams can and do come true!
Set to open in fall of 2004, the Helford Hospital encompasses 347,000 square feet, stands seven stories high, and has 144 specially equipped private rooms. In addition to state-of the-art technology, groundbreaking research facilities, and superior clinical care, patients will benefit from an environment that has been specifically designed to nurture the spirit. Spacious rooms with large windows and natural light, panoramic views, and access to landscaped gardens are found on every floor, and special accommodations are available for family members and friends.
To learn more about our dream come true, visit us on the web at http://www.cityofhope.org/helford or call: 626-256-HOPE (4673).
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Client: Halfway Over the Hill columnist
Job: Create a direct mail campaign interest editors in carrying the column, "Halfway Over the Hill."
Halfway Over the Hill celebrates life with humor from the perspective of a fifty-something writer. It's target audience is the baby boomer generation which is just now beginning to retire and ponder the conundrums adressed in the column.
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